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Membership Program

HBI Dashboard, an AI-based lodging business intelligence, is a membership-based software-as-a-service(SaaS). The type of membership is divided into an individual member and a corporate member, depending on the size of the account. An individual member has 1 account that are opened exclusively for 1 person, regardless of whether the person is an individual or a corporation, and can be subdivided into standard, deluxe, and premium classes. A corporate member has 5 or more users of premium class in the same organization.


Data provided at HBI Dashboard are classified by compiling level into market segment data, competitive set data and individual property data. For example, the aggregate or average data for 5-star hotels in Jung-gu, Seoul is a market segment data, the aggregate or average data for Westin Josun, The Plaza, Lotte, Shilla and Grand Hyatt is a competitive set data, and the data for Westin Josun is an individual property data. Users can select properties for a competitive set composed of 5 individual properties. If the number of properties selected by the user is less than 5, the algorithm automatically selects the remainder to compose the full competitive set.

Data provided at HBI Dashboard are classified by sellable package unit into supply & demand, profit & loss, financial position and and asset value data. For a selected compiling level, the supply & demand data provides supply and demand trends data, the profit & loss data provides operating performance data, the financial position data provides data on assets, liabilities and equities, and the asset value data provides income value, book value and replacement cost data. Each dataset is composed of a time-series, a snapshot and a recent trend sections. The time-series section provides a long-term data for major performance indicators, the snapshot section provides detailed performance indicators for a specific year, and the recen trend section provides monthly updates on major performance indicators for the current year.

Membership Class

The availability of data products and payment methods at HBI Dashboard varies by membership class. A standard member can access the market segment and the competitive set data using the points purchased as necessary, without subscription fee. A deluxe member can access the market segment and the competitive set data unlimitedly without individual payment, on a subscription basis. Therefore, the standard class works better for low frequency demand for lodging industry data, while the deluxe class works better for high frequency demand. On the other hand, a premium member can access the market segment, the competitive set and the individual property data unlimitedly on a subscription basis.

Users can obtain insights from the data by using the data visualization and anlytics tools provided at HBI Dashboard. HBI Dashboard provides a basic web interface for visualization and analytics, and supports applications for Excel, Power BI and Tableau. Users can connect directly to the HBI Dashboard databse through Excel, Power BI and Tableau to use variety of data analytics tools provided at each software. However, the applications for Excel, Power BI and Tableau are available only to deluxe and premium members for extra charges upon activation.

Available ProductAvailable Interface
Supply/DemandProfit/LossFin. PositionAsset ValueWebExcelPower BITableau
StandardPay with
Points Purchased
Ind. PropertyXXXXXXXX
DeluxeSubscription Fee
(KRW 200K/mo.)
Ind. PropertyXXXXXXXX
PremiumSubscription Fee
(KRW 400K/mo.)
Ind. PropertyOOOOOOOO

The price for a dataset applicable to standard members as of September 2022 is summarized in the table below. The price can change at any time, but applicable only to datasets purchased after the change is effectuated.

CompilingSupply/DemandProfit/LossFin. PositionAsset Value
Market Seg.50 points50 points50 points50 points
Comp. Set100 points100 points100 points100 points

The charge for an interface applicable to delexe and premium members as of September 2022 is summarized in the table below, which can change at any time, but applicable to subscriptions commenced/renewed after effectuation.

MembershipWebExcelPower BITableau
Deluxe-+ KRW 50K+ KRW 50K+ KRW 50K
Premium-+ KRW 50K+ KRW 50K+ KRW 50K
Member Registration

A user can register as a member at HBI Dashboard, and a standard class will be granted upon registration. A standard member can request an 'Upgrade' to a deluxe or premium class in 'My Profile' page at HBI Dashboard. The deluxe or premium class will be activated upon registering a payment method for subscription fee. The payment methods available to purchase points or pay subscription fee are Lotte Card, Hyundai Card, Samsung Card, KB Card, Shinhan Card, BC Card and NH Card for domestic users, and Visa, Master, Hiper, Napas and Union Pay cards for international users. The subscription period for deluxe or premium membership is for 12 months.

If an organization have or plan to open 5 or more users of premium class, the organization can register as a corporate account under a separate agreement. A corporate member can customize data access and interface, which will be provided through a separate domain. The subscription period can be customized as well by 12-month unit period for a minimum of 12 months. In addition, a corporate member will have the flexibility to add users to the account without extra charges to the subscription fee during the subscription period. However, there is a one-time set-up fee to open up a new corporate membership account.

Low Frequency in Data Use


• No Subscription Fee
• Market, Comp Set Data
• Purchase Datasets with Points
• Web Interface Only
• No Excel, Power BI, Tableau

High Frequency in Data Use


• Subscription KRW 200K/mo.
• Market, Comp Set Data
• Unlimited Datasets at No Charge
• Web, Excel, Power BI, Tableau
• Extra Charges for Applications

Using Individual Property Data


• Subscription KRW 400K/mo.
• Market, Comp Set, Property
• Unlimited Datasets at No Charge
• Web, Excel, Power BI, Tableau
• Extra Charges for Applications

5 or More Premium Members


• KRW 400K/mo. per user
• Market, Comp Set, Property
• Unlimited Datasets at No Charge
• Separate Domain and Interface
• Set-up Fee to Open an Account

Purchase History

HBI Dashboard provides financial data processed by the artificial intelligence algorithms, and the algorithms and data are updated periodically as they are verified with actual data. When the database is updated, the users can select whether to overwrite the existing dataset with the updated data without a charge, or maintain the existing data as is. Please note that the original version of the purchased dataset will not be kept if overwritten. If a user wants to have the dataset separately under both versions, the user will need to create a dataset with the same metrics but under the new database version. Please note that it will incur a cost as much as creating a new dataset.

If there is any question or inconvenience about membership program, please contact us at