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Global Hotel Brand Positioning

* This is a visualized summary of the relative positioning for five global hotel brands, from 2013 to 2020. Five brand companies are includedhere: Marriott, Hilton, IHG, Accor, and Hyatt. Individual brands of the companies are classified into Luxury, Upscale, Lifestyle, Midscale, and Extended by property type, and into Worldwide, Americas, Non-Americas by region. The data is extracted through algorithms from the contents of each brand's annual reports (10K).

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